About Us


Meet The Team

MARY ANGLADE

Founder
Mary is our founder and has built sparqGEN and Builder Lead Marketing from the bottom up.  She enjoys bringing superb marketing to her builder clients every day.

Her two decades of marketing and general management experience include branding, direct-to-consumer, B2B, social media, PR, marketing strategy, podcast marketing and promotion.  She has held senior positions at both large corporations (ITT, Scholastic, Reader’s Digest as well as two money-center banks) and small start-ups and mid-sized enterprises.  Her early career in finance serves her well as a data-driven, results-oriented marketer.

She holds a BS in Finance and French, magna cum laude and beta gamma sigma, from Boston College as well as an MBA from the Amos Tuck School at Dartmouth.

Mary recently published the Modular Builder Marketing Masterplan: 90 Days to More Leads and Sales available on Amazon. She is frequently a featured speaker at builder conferences and on podcasts and is the host of The Builder Lead podcast.

Half city slicker, half mountaineer/water rat you may find Mary exploring NYC or you might also find her skiing, sailing or hiking with her dog, Gloria.  She lives in CT with her husband and two children.  For more about Mary visit her LinkedIn profile.

GEOFFREY TRENARD

Development Partner
Geoffrey Trenard offers sparqGEN clients over a decade of development experience and is well versed in a variety of platforms such as WordPress and GitHub in addition to coding in languages like JavaScript, HTML5, and CSS.  He is also an expert at responsive web design building dozens of sites in his career as well as custom plug-ins.

Geoffrey has held numerous high level development positions at both large and small companies including Direct Wines, dLife and Intertech.

He holds his bachelor’s degree in Computer Science from Virginia State University.

When not building beautiful, functional web sites, you may find Geoffrey spending time with his family or enjoying a kayak trip.

SHANNON GEORGER-CLIFFORD

Design Partner
Shannon Georger-Clifford has 25+ years of design experience in digital, print and television.  Shannon is also adept at managing designers and developers to create winning web and print designs.  She has held senior roles at both large and small companies including Publisher’s Clearing House, dLife, InterTech Media and Ziff Davis Publishing.

Shannon holds a BA in Communication Design from the State University of New York at Buffalo, as well as certification in Flash and a Web Developer Certification (HTML, XHMTL, CSS) from W3 Schools.

Originally from Buffalo, NY, Shannon now lives in the CT/NYC Metro area with her husband.

MAURA PHELAN

Sales + Marketing Partner
Maura offers sparqGEN clients strategic expertise in digital marketing.  Her experience from years working for both large and small organizations includes sales and marketing, branding, digital distribution, client services and strategic planning.  Maura was a VP of Sales at Random House, Inc. where she directed over a $100 million in sales revenues annually.  She has also held senior roles for content platforms and start-ups in the Boston area.  Maura helps clients think big-picture and devise long-term strategy.  She likes helping her clients succeed in the fast paced “attention economy” of today. Maura holds a Bachelor of Arts in American Literature from Middlebury College.  When taking a break from 24/7 digital marketing Maura enjoys reading, cooking, fly-fishing and other outdoor activities with family and friends.

For more information about Maura, please visit her LinkedIN profile.

Andrea Mallozzi

Content Marketing & Client Success Partner
Andrea Mallozzi is the Content Marketing & Client Success Manager at Builder Lead Marketing, where she supports home builders and modular manufacturers through strategic content development, client communication, and day-to-day marketing execution.

Andrea brings more than a decade of experience across content marketing, brand messaging, and growth-driven strategy. Her background spans agency leadership, in-house marketing, and sales roles in competitive markets—giving her a strong understanding of how clear positioning and consistent communication drive real business results.

Prior to joining Builder Lead Marketing, Andrea held senior sales and marketing roles with national and regional brands, where she was responsible for new business development, client retention, and revenue growth. She has also led her own marketing consultancy, partnering with local businesses and nonprofit organizations on branding, content, PR, and event marketing initiatives.

Andrea has served as in-house Marketing Director for multi-location retail and hospitality brands, where she developed website content, promotional campaigns, press materials, and social media messaging, while also managing photo shoots, community partnerships, and live events. Her work consistently blends strong storytelling with practical, results-focused execution.

She holds a B.A. in English Literature and French Studies from the University of Virginia and is an alumna of the Bread Loaf Writers’ Conference at Middlebury College. At Builder Lead Marketing, Andrea plays a key role in delivering thoughtful content and responsive client support that helps builders strengthen their digital presence and convert interest into opportunity.

When she is not working, Andrea enjoys international travel, culinary experiences and time spent by the water.

KAITLYN RILEY

Design Partner
Kaitlyn Riley is an experienced graphic designer who specializes in digital marketing assets and web design. She has held both in-house design roles and agency roles at companies including Wayfair, Rockport, Boathouse, and Nulo. With her background in creative strategy and marketing, Kaitlyn is uniquely adept at building an ad campaign that is informed by data as well as best-practices of digital design. 

She holds a Bachelor of Science in Fashion and Retail Merchandising from Lasell College. In her spare time, Kaitlyn volunteers and fosters for the House Rabbit Network. She lives north of Boston with her 3 rabbits and chinchilla. For more about Kaitlyn, visit her LinkedIn profile.
Social media expert at Builder Lead Marketing

SHAINA CALIPAYAN

Social Media Designer

Social Media DesignerShaina Calipayan is Builder Lead Marketing’s expert social media designer and manager. She has extensive experience with a number of companies including Mocs Media and Wealth Connection. Shaina is passionate about creating content that resonates. She crafts reels, video, social posts at lightening speed and with creative flair. Shaina is a graduate of the University of Rizal System where she studied design and hospitality. In her spare time she enjoys activities with her church and spending time with family and friends.

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