Builder Lead Marketing Newsroom

Press & Media

Welcome to the official newsroom for Builder Lead Marketing. Find company news, founder insights, approved media assets, expert commentary, and background information about our agency specializing in digital marketing for home builders and modular manufacturers.

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About Builder Lead Marketing

Builder Lead Marketing is a data-driven digital marketing agency specializing in home builders, modular builders, developers, and modular manufacturers. The agency develops integrated growth programs spanning websites, SEO, paid advertising, social media, email marketing, content strategy, CRM automation, and conversion optimization.

Led by founder Mary Anglade, Builder Lead Marketing combines deep construction industry expertise with measurable marketing strategies that help builders generate qualified leads, strengthen their brands, and accelerate sales.

Company Fast Facts

Founded

2012 as part of sparqGEN Marketing

Founder

Mary Anglade

Parent Organization

sparqGEN Marketing

Headquarters

Danbury, CT

Specialization

Digital marketing for home builders, developers, real estate professionals, and modular manufacturers

Core Services

Websites
SEO
Paid Advertising
Social Media
Email Marketing
CRM Automation
Content Marketing
Conversion Optimization

Book

The Modular Builder’s Marketing Masterplan: 90 Days to More Leads and Sales

Podcast

The Builder Lead Podcast

Website

BuilderLeadMarketing.com

Why Journalists Contact Us

Builder Lead Marketing regularly provides expert commentary and educational resources on topics including:

Digital Marketing for Home Builders
Modular Housing Marketing
AI Search & SEO
Builder Lead Generation
Website Conversion Optimization
Consumer Buying Behavior
Digital Trust & Reputation
Marketing Measurement & Analytics
Content Strategy for Builders
Marketing Automation

Featured Press & Insights

Explore recent company announcements, founder perspectives, and thought leadership from Builder Lead Marketing.

Press Release

Builder Lead Marketing Strengthens Position in Home Builder Marketing with New Book and Industry Podcast

The company announces expanded educational resources through Mary Anglade’s new book and The Builder Lead Podcast.

Read the Press Release

Founder Perspective

The Digital-First Homebuyer: What it Means for the Future of Modular Construction

Published in Construction Business Outlook

Mary Anglade explores how education, trust, search visibility, AI-ready content, and digital credibility are reshaping the modular home buying journey.

Read the Article

Founder, Author & Speaker

Meet Mary Anglade

Mary Anglade is the founder of Builder Lead Marketing and an experienced marketing and general management executive with expertise spanning branding, finance, public relations, digital strategy, and business growth.

She is the author of The Modular Builder’s Marketing Masterplan: 90 Days to More Leads and Sales and host of The Builder Lead Podcast. She is also a frequent speaker at industry conferences.

Prior to founding Builder Lead Marketing, Mary held senior leadership positions with organizations including ITT, Scholastic, and Reader’s Digest.

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Areas of Expertise

Media Interviews
Podcast Guest Appearances
Conference Speaking
Association Events
Webinar Presentations
Industry Commentary

Areas of Expertise

Builder Lead Generation
Digital-first Homebuyer Trends
Marketing for Modular Manufacturing
AI Search and SEO
Marketing Measurement
Website Conversion Optimization
Marketing Automation
Reputation Management

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Looking for a Speaker?

Mary Anglade brings more than 20 years of marketing experience and a practical, no-nonsense approach to helping home builders compete in a rapidly changing digital landscape.

Her presentations cover topics including how to create an internet marketing plan that actually works, how to get found in ChatGPT and AI search, and other emerging trends shaping home builder marketing. Each session is designed to give audiences useful, actionable ideas they can put to work right away.

Download Mary’s speaker sheet to learn more about her background, presentation topics and how she can bring an engaging, informative program to your next event.

View Speaker One-Sheet