Builder Growth Programs
Marketing for Home Builders & Modular Manufacturers
You’re busy running a building business. Your marketing should support growth — not compete for your time.
Builder Lead Marketing helps home builders, modular builders, and modular manufacturers grow with proven, builder-specific marketing programs. From professional websites that build credibility, to pay-per-click advertising and SEO that drive qualified traffic and leads, to social media marketing that builds trust and generates inquiries, our programs are designed to work together as a complete system.
We don’t offer one-size-fits-all packages. We partner with our clients to recommend the right builder marketing program based on market conditions, build capacity, and long-term growth goals.
Need help with a specific project?
We also offer website design, social media management, and other à la carte marketing services.
Are We A Good Fit?
Our programs are best suited for builders with the capacity to build and scale, not those looking for isolated marketing tasks or short-term fixes.
If you want to grow, we’d be happy to discuss your needs in a complimentary, no obligation strategy session.
Foundations
DIGITAL
INFRASTRUCTURE
Free website. Qualified leads. One month investment.
Perfect for builders who need a professional online presence without a large upfront investment.
With Foundations, Builder Lead Marketing designs and builds your website at no upfront cost when you enroll in a 4-month marketing program.
You’ll receive a professionally designed website, ongoing hosting and maintenance, CRM, lead capture, and monthly support—all for one predictable monthly investment.
This gives you everything you need to begin generating qualified leads while focusing on building homes.
What’s included
- Professionally designed website
- Mobile-optimized website
- Hosting, security & maintenance
- CRM with lead management
- Forms, call tracking & lead notifications
- Automated email follow-up
- Monthly website updates & support
- Monthly performance reporting
- Lead generation via Google ads
Best For…
Builders constructing 5+ homes per year who want a professional digital presence and a system that responds to leads automatically — without managing technology themselves.
Foundation programs are best suited to builders who build at least 5 homes a year and start at $1,995month.
Momentum
LEAD GENERATION & VISIBILITY FOR BUILDERS
Momentum is designed for builders who are ready to actively grow their pipeline — not just have a website, but generate consistent inquiries and stay visible in their market.
This program includes everything in Foundations, plus search engine optimization, and ongoing social media management. We focus on proven digital channels that help builders get found, earn trust, and convert interest into real leads.
Momentum is not about chasing every new marketing trend. It’s about building a reliable system that drives awareness and inquiries while you focus on building homes.
What’s included
- Pay-Per-Click (PPC) advertising management
- Search engine optimization (SEO)
- Keyword and market research
- Campaign setup, tracking, and reporting
- Ongoing optimization across channels
- Reporting
Paid ad spend is separate.
Best For…
Builders constructing 8+ homes per year, modular manufacturers, and multi-location builders who want predictable lead flow, stronger online visibility, and a marketing partner who understands the home building industry as well as modular construction.
We build campaigns around your market, your build capacity, and your business goals. Every channel works together — your website captures leads, automation responds immediately, and paid and organic traffic keep your company visible to buyers researching online.
The result is a marketing system that supports growth instead of adding complexity.
Accelerator programs start at $3,500 per month. Final pricing depends upon geographic coverage.
Market Leader
Market Leadership for Builders & Manufacturers
Enterprise is designed for builders and modular manufacturers who want to dominate their market — not just generate leads, but establish long-term visibility, credibility, and brand presence across multiple channels.
This program includes everything in Foundations and Accelerator, plus advanced advertising channels such as Zillow, streaming and connected TV, and strategic coordination across digital and offline marketing efforts. Enterprise clients work closely with our team to align marketing with business goals, build capacity, and support sustained growth.
Because Enterprise programs are customized, print advertising, special campaigns, and other custom initiatives are scoped and priced as needed.
What’s included
Everything in Accelerator, plus:
- Zillow advertising and listing management
- Streaming / Connected TV advertising
- Multi-channel strategy and coordination
- Advanced performance tracking and reporting
- Ongoing strategic planning and optimization
Paid media spend not included. Print and custom initiatives are quoted separately.
Best For…
Builders constructing 20+ homes per year or more, modular manufacturers, developers, and multi-location companies who want to own their market and invest in long-term growth.
Enterprise programs start at $5,995 per month, with pricing adjusted based on market size, competition, and program scope.