Key Facebook Stats Every Home Builder and Modular Manufacturer Must Know in 2025
If you’re a home builder or modular manufacturer wondering whether Facebook is still worth your time—read on. With over 3 billion active users and some of the most advanced targeting tools in digital marketing, Facebook remains a powerhouse platform for builders ready to grow their business.
Why Facebook Still Matters for Builders
- 81.3% of the U.S. population uses Facebook.
- The average user spends nearly 4 hours a week on the platform.
- 45–65+ age group (prime homebuyer age) is active and engaged.
- Facebook is part of Meta, giving you access to Instagram and Threads as well.
- It’s visual—ideal for showcasing home exteriors, interiors, and construction stages.
- The average Facebook user has hundreds of friends and if one of your clients shares images of their newly built home with that network – you have built in referrals!
What This Means for Builders
Your future buyers are browsing Facebook—whether they’re downsizing, upgrading, or building from scratch. If your business isn’t showing up professionally, you’re likely missing out.
🔑 Key Takeaways:
- Go where your audience is. Your next buyer is likely scrolling Facebook right now.
- You don’t need a huge budget. Even $25 can get your post in front of hundreds.
- Visual content wins. Before-and-after images, videos, and client testimonials perform best.
❓FAQs
Q: I build custom modular homes. Is Facebook still relevant to my niche?
A: Yes! Facebook is ideal for showcasing the customization and craftsmanship of modular builds.
Q: I’m just getting started—will I look too small?
A: Everyone starts with zero followers. Use smart ad boosts and content strategy to grow fast.
