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Google ads can be a powerful lead generation tool for home builders. This post goes in-depth on what are Google ads, why builders should leverage them and how to avoid common mistakes.
For decades, many home builders have relied primarily on referrals to grow their business. A satisfied homeowner tells a friend, a real estate agent recommends a builder, or a past client sends someone your way. Referrals are powerful. They signal trust and credibility—two things that matter tremendously when someone is making one of the largest…
Insights from IBS 2026. The theme was AI – how to use, how it is affecting marketing and what to do. The Builder Lead Marketing team shares key IBS 2026 insights.
Introduction & Key Takeaways If you’re a home builder or modular manufacturer generating leads online but struggling to turn them into real conversations, you’re not alone. The reality is this: most builders don’t lose leads because demand isn’t there. They lose leads because the follow-up process breaks down after someone fills out a form. In…
Builders in 2026 need marketing fundamentals more than ever. Without fully understanding today’s buyer and how to position your business, you are at risk of losing share to those builders who take the time to hone their message and master the fundamentals of marketing.
Your website is your 24/7 online model home! What should you have on it to drive leads, sales and your reputation? We explain.
Introduction If you’re a home builder (stick or modular), remodeler, or construction-related business, your website should be one of your strongest sales assets. Yet for most companies, it isn’t even close. Builders often invest heavily into beautiful photography, floor plans, and branding—but still struggle to turn website visitors into actual leads, appointments, or customers. If…
Insights from the 2025 Modular Housing Conference in Pittsburgh, PA.
With 70% of a prospect’s customer journey complete before they ever reach out to a salesperson, inbound marketing – blogging, video and other content is imperative. This post explains how builders and modular manufacturers can leverage content marketing.
Local service ads can be a powerful part of a builder and modular manufacturer’s marketing playbook. In this post we offer the latest on how to use LSAs to drive leads and sales.