Inside the 2025 National Modular Housing Conference
The 2025 National Modular Housing Conference November 10th to the 12th in Pittsburgh brought together the leaders, innovators, and rising voices shaping the future of off-site construction. Builder Lead Marketing was proud to be part of it once again—this time both as an exhibitor and with our Founder & CEO, Mary Anglade, taking the stage as an official conference speaker. Her new book, The Modular Builder’s Marketing Masterplan was also officially introduced. The event united builders, manufacturers, architects, developers, and industry partners around the trends, technologies, and policies accelerating the modular sector forward. With themes centered on automation, design, permitting, and sustainability, the conference showcased just how rapidly—and strategically—the modular industry continues to evolve.
Mary Anglade Takes the Stage: Your 2026 Internet Marketing Plan
In Mary’s workshop at the National Modular Housing Conference, “Your 2026 Internet Marketing Plan,” attendees learned a clear, practical framework for understanding today’s digitally driven buyer, strengthening their online presence, improving follow-up, and building a modular-specific marketing strategy that attracts, nurtures, and converts more leads in 2026. Builders appreciated Mary’s use of relevant data, including buyer behavior insights and the growing importance of strong digital foundations. Two key stats: 1. 97% of home buyers begin their buying journey online (and that includes 87% of people aged 75 to 95) and 2. 70% of the buying journey is complete before a prospect ever picks up the phone or visits your model home.
Exhibiting on the Show Floor: Connecting With Builders Nationwide
The Builder Lead Marketing booth saw steady traffic throughout the event. Manufacturers, builders, and industry partners stopped by to discuss how modern digital marketing can help them generate more qualified leads, improve website conversion, strengthen brand visibility, and support dealer/builder networks. From emerging manufacturers to long-standing modular leaders, one theme was clear: companies across North America are prioritizing modern marketing as a core driver of growth. With pricing pressures and a buyer who is increasingly online, a smart digital marketing approach is essential!
Key Themes Shaping the Future of Modular at the 2025 National Modular Housing Conference
Automation & Production Innovation: Manufacturers shared advancements in robotics, workflow efficiency, and factory automation—clear reminders of modular’s competitive edge over traditional construction.
Design Flexibility & Consumer Demand: Builders showcased high-end custom modular homes and complex builds that reflect growing buyer expectations and the expanded capabilities of modular design.
Sustainability & Energy Efficiency: Sessions on high-performance net-zero construction, advanced insulation, and eco-conscious materials underscored modular’s increasing role in sustainable housing.
Policy & Regulatory Updates: Experts discussed permitting changes, prevailing wage expansion, and other policy shifts affecting off-site construction nationwide.
Affordable & Missing-Middle Housing: A major focus this year was the expanding role of modular in addressing affordability challenges through partnerships with land trusts, nonprofits, and municipalities.
Why This Matters for Builder Lead Marketing
BLM’s involvement was not just about attending—it was about staying deeply connected to the challenges and opportunities our clients face. Exhibiting and speaking at the conference is also our way of giving back. The greater the industry collaborates and fights misconceptions around modular the stronger all builders and manufacturers will be.
Looking Ahead to 2026 and Beyond
The 2025 National Modular Housing Conference was an excellent way to wrap up 2025 and take stock of opportunities and trends. The modular industry is moving fast, and companies who embrace innovation, digital marketing, and the needs of today’s buyer will lead the way. Builder Lead Marketing is proud to support the builders and manufacturers who are driving this industry forward. If you attended the conference and would like Mary’s slides or workbook, please reach out. If you’re exploring ways to strengthen your marketing in 2026, we’d love to continue the conversation with a complimentary strategy session. We also offer monthly webinars which you can access on our YouTube channel for free as well as our Nail It Academy which features our blog and latest webinars.
About Builder Lead Marketing
Builder Lead Marketing is the leading digital marketing agency dedicated to modular home builders and modular manufacturers. We also serve residential construction companies. Founded by Mary Anglade, BLM helps builders strengthen their brand and online presence, attract more qualified leads, improve sales follow-up and scale with confidence using proven digital strategies. Services include website development, SEO, Google Ads, social media management, reporting, and full-funnel marketing support tailored specifically to the building industry. Learn more at BuilderLeadMarketing.com.
